GEM FITNESS BRAND GUIDE
Primary Logo
Logo Variations
Colors
#353535
CMYK: 0, 0, 0, 79
RGB: 53, 53, 53
#DDC0AA
CMYK: 0, 13, 23, 13
RGB: 221, 192, 170
#F1E9E2
CMYK: 0, 3, 6, 5
RGB: 241, 233, 226
#838472
CMYK: 1, 0, 14, 48
RGB: 131, 132, 114
Type
BICYCLETTE
Case use: ALL CAPS
Fabulous Script
Case use: lowercase
Spartan
Case use: Sentence case